Referral Rates Down? Try These Simple Tricks!

For a lot of companies, referral rates are a major source of new business. Referrals to your company can stem from word-of-mouth marketing or even from SEO, content marketing and social media. Your content strategy is key to giving you referral rates a boost. This is the best way to spread word about your business and potentially generate more traffic. If you haven’t already done so, it’s time to build a referral program.

Once you’ve done that, you can take the following steps into consideration.

Start Spreading the Word About Your Referral Program

You can’t expect to increase referrals if no one knows you’re even looking for them. You’d be surprised to learn what customers are willing to do if you simply ask. Of course, it’s not always that easy, but it does help. You should begin by informing your current and past customers, as well as your social media followers about your program.

SEO companies recommend dipping into your current customer base for referrals because they already have a history with your brand. They’ve purchased your products or services and if they liked it, they’re more likely to pass on the word about your company. The same goes with your online following. Social media can be a gold mine – anyone who’s following you has shown interest in your business. This means they may be willing to tell their family and friends about you.

Email marketing campaigns and social media marketing strategies are great tools for promoting referrals to companies.

Promote Referrals Before Purchases

A lot of companies focus on asking for referrals from paying customers. But in reality, you don’t need their money to get a good lead. Let people know they can refer others to your company without buying anything, and that they will still get the referral reward. Heck, this may even get them to finally commit to a purchase!

Reward the Advocate and the Friend

It’s not common for businesses to reward both the advocate and the friend they refer to the company. This is known as a two-sided incentive. Rewarding both parties will give them reasons to follow through and purchase from your business. It will also keep the referral process going – the friend of the advocate could earn double rewards by buying from you and then referring another friend to your organization.

Make Your Incentives Compelling

One way to pull this off is to make your incentives very enticing. Some opt to give the friend of the advocate a bigger reward, so they’ll follow through with their purchase. This also makes the referrer feel as though they’re looking out for their best buds. The incentives you offer could be a 50 percent discount on the purchase, a free product or service or something entirely different. Test out different offers to see what works the best. An SEO company can help you determine the incentives to offer and how to market them.

Make Your Referral Program Front and Center

You can do this by featuring it on your main website and on all of your social media profiles. Let it be known that you’re offering great rewards for referrals. The more people that see it, the better your referral rates will be. People today are always looking for deals and to share their experiences with brands. An SEO professional can help your company by designing the ads for your referral program. The more visible and prominent your ads are, the more likely they will be seen.

So what are you doing to boost referral rates in your business?

Consumer Debt Relief Advocate – Tips to Find Legitimate Debt Settlement Programs

Consumer debt relief advocate is the perfect answer for you if you want to relieve yourself from the huge burden of debt on your head. You are not in a position to take things lightly now. You have to take prompt action. Evading from the issue will not solve your problem. How long can you ignore your creditor s calls? And why do you need to when there are better alternatives to that? There are far better options than asking for loan from your friends or relatives. It will not help you in any but only add to your problems and make your life a living hell.

If you are knee-deep in debt, you can always go for consumer debt relief advocates. They act as a bridge between you and your creditors. They help you to find the best legitimate debt settlement programs for you. Their main intention lies in helping you come out of your financial mess and be free. They make you aware of your rights. This is really important because the creditors often harass you thinking you are ignorant about your rights. These creditors constantly pursue you and make your life hell. It often gets embarrassing when they call at odd hours reminding you of the dues that you have to pay. However, these advocates or the unions make sure you are not harassed and disturbed by the creditors. They also help you to take legal actions against your creditors if they ignore the laws.

You can also go for the several debt settlement programs available for you. You can get all the relevant information you want from the net regarding settlement programs. It can help you to eliminate as much as 60 % of your total amount. That is not all. You do not have to pay monthly interests of your credit cards anymore. However, you should remember a few crucial things before you go for any such program. You must thoroughly check the credentials and legitimacy of a settlement company before you choose to take the assistance of their services. This is not difficult at all. You just have to ascertain whether it is listed with a relief network. These networks thoroughly check a company s whereabouts and its success record in making people free from their dues. You can also compare the rates charged by each settlement program so that you can do not feel cheated at the end of the deal.

Wildly Under Funded With Gravely Ill Advocates

This morning I watched the March 13, 2008 video of Dr. Randy Pausch sitting before Congress. You may know him as the professor of computer science at Carnegie Mellon. His last lecture video that was made famous by “youtube” has had over 6 million hits since he gave it in September of 2007.

I have been following Dr. Pausch’s progress in his inspirational fight against this dreaded disease, pancreatic cancer. This cancer doesn’t care that he never smoked, drank or is an avid exerciser. This cancer doesn’t care that he is only 47, a brilliant professor and has three young children ages 6, 4, and almost 2 who will be fatherless before the end of this year.

Dr. Pausch spoke before Congress, bravely describing the need for more funding for pancreatic research. I watched as the panel attentively listened to his testimony. I was reminded of the statement, “If the Congressional Panel put down their blackberry’s and actually listened, it was a good sign.” Was Congress attentive to Dr. Pausch’s testimony because of his new found “youtube” celebrity status? We’ll never know, but I hope that they continue to give everyone testifying before them, the same proper courtesy.

Pancreatic cancer is the most deadliest form of cancer with the least NCI funding. Less then 1% of the National Cancer Institutes 4.8 billion dollars on cancer research is given to fight this disease. With 75% of pancreatic cancer patients dying from this disease in less then one year, why is it so under funded?

My thoughts on this matter bring me to some humbling opinions. Brilliant researchers are diligently working to find cures. I will use St. Jude’s Hospital as an example. The cure rate for the childhood cancer, acute lymphoblastic leukemia was 4% survival rate in 1962. Today they are looking at an 80% survival rate, on this once “universally fatal” disease. That would never have been possible without those researchers being heavily funded.

When dealing with pancreatic cancer, there is little to no incentives to research this cancer. Junior researchers with their smart, brilliant minds want to make a big difference in this world. Working on projects that are barely funded, just isn’t something most researchers want to commit to. Smart researchers want to work on heavily, funded projects. They want to make certain that their in-depth studies will continue.

Another problem is lack of advocates. As Dr. Pausch reminded us, pancreatic cancer patients don’t last long. There isn’t much time for them to get their own affairs in order, let alone advocate for funds. I’m positive his wife Jai will do all she can to continue his fight for funding, but even then her time will be limited with the demands of raising 3 young children .

Tomorrow, March 22nd will be the anniversary of my own fathers death due to this hideous disease. My time of lamenting hasn’t ended. In the four years of my fathers passing “nothing” has changed. After hearing Dr. Pausch’s speech before Congress today, I was saddened to learn “nothing” has changed in the past 30 years. Pancreatic cancer is still the least funded and most deadliest form of cancer.

Several questions come to my mind when I think of the lack of funding given to these very neglected patients. Are they medically not profitable enough? When my father was diagnosed, he was told to go home and get his things in order. My parents had discussed the option of chemotherapy with their Doctor and although it might have given him a little more time, he chose not to have this treatment. You can imagine the lack of compassion felt, when he received several phone calls from the oncologist office wanting to set up his chemotherapy sessions. The nurse became absolutely irate when my mother declined to make the appointments. I can’t help but wonder if my father had “No” health insurance, if the oncologist would have been so eager for him to be scheduled.

In closing I pray that Congress will not repeat the same injustices that had been placed on those “now deceased patients.” No matter what our government might think, nobody is immune from this disease and it could easily happen to them or one of their own. As it stands now it will continue to be a round robin, no win situation. With lack of funding, researchers are just not interested in tackling this mountain and without researchers the next 30 years look just as grim for the pancreatic cancer patient as in the past.